Royal Division
The Goal
To create a sensorized, influencer-based marketplace on all digital platform to foster a mutually beneficial ecosystem where influencers and businesses can thrive. By leveraging sensor technology and digital platforms, the aim was to create an environment that maximizes opportunities for influencers to monetize their influence and enables businesses to effectively engage with their target audience through influencer partnerships.
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Identifying and Onboarding Influencers
- Conduct thorough research to identify relevant influencers who align with the target market and brand values. Establish partnerships by offering incentives and mutually beneficial collaborations.
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Building a User-Friendly Platform
- Develop a digital platform that provides a seamless and intuitive user experience for both influencers and businesses. Ensure the platform facilitates easy discovery, communication, and transactional processes.
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Leveraging Sensor Technology
- Integrate sensor technology to gather data on user preferences, behavior, and engagement. Utilize this data to personalize recommendations, optimize content, and improve the overall user experience.
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Nurturing Relationships and Performance Tracking
- Maintain ongoing relationships with influencers and businesses by providing support, regular feedback, and performance tracking. Implement analytics tools to measure campaign effectiveness and provide valuable insights for future optimizations.
The Journey
Involved conducting market research, identifying target audiences and influencers, building a user-friendly platform, attracting influencers and businesses, facilitating seamless transactions, fostering trust, providing analytics and performance tracking, and continuously iterating to deliver value for influencers and businesses in a mutually beneficial ecosystem.
The Results
Led their UX/IA efforts through the design, implementation and maintenance of a leading-edge website, combining social interactivity with e-commerce conversion using Google Analytics, Omnigraffle, User A/B testing, Wordpress, Woocommerce, Php, Html5/CSS4, Javascript, MySQL, Adobe Suite, Microsoft Office, Google Docs, Hubspot, Shopify, Salesforce.com, Tableau.
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Active Sessions
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Active Users
Going Forward
Created an open source, collaborative system that served both Instagram influencers and the coding community.